ITVT is pleased to present a new episode of Televisionation: Currency, our podcast devoted to measurement, data, audiences and more.
This episode features Jon Carpenter, CEO of Comscore. Among other things, he discusses Comscore’s measurement solutions and plans for growth, shares his views on TV measurement standardization, and outlines the role measurement will play in political advertising in this election year!
Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. TVOT Studios and ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services. (please see the graphic above).
For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow attracyswedlow@gmail.com.
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