This session will explore the new business models that are emerging around streaming—exploring such topics as the roles that AVOD/FAST and SVOD respectively are likely to play going forward; the increasing importance of ad-supported tiers to subscription-based streaming services; strategies for countering—or living with—churn; strategies for differentiating services in an increasingly crowded market; the economics of niche streaming services; how contextual data in the bidstream can be used to drive monetization; the move from a la carte to rebundling and the roles played by aggregators and telco bundlers; best practices for marketing advertising- and subscription-supported steaming services respectively; and the emergence of shoppable TV, gaming and other new streaming-monetization methods beyond subscription and advertising. Panelists include:
Alexis Gai, SVP of Sales and Revenue, Cleeng
EvanBregman, GM of Streaming, Tastemade
LuisaH.B. Muneratti, SVP of Sales, Bango
Marco Frazier, COO and CRO, Pando Analytics
Michael Cerda, Chief Product Officer, Streaming, TelevisaUnivison
Paul Erickson, Principal, Erickson Strategy & Insights (Moderator)
Sean Riley, General Manager of Ultimate Trivia, Stingray
We’re looking forward to seeing you at the show!
About Stingray: Stingray, a global music, media, and technology company, is an industry leader in TV broadcasting, streaming, radio, business services, and advertising. Stingray provides an array of music, digital, and advertising services to enterprise brands worldwide, including audio and video channels, over 100 radio stations, subscription video-on-demand content, FAST channels, karaoke products and music apps, and in-car and on-board infotainment content. Stingray Business, a division of Stingray, provides commercial solutions in music, in-store advertising solutions, digital signage, and AI-driven consumer insights and feedback. Stingray Advertising is North America’s largest retail audio advertising network, delivering digital audio messaging to more than 30,000 major retail locations. Stingray has close to 1,000 employees worldwide and reaches 540 million consumers in 160 countries. For more information, visit www.stingray.com.
Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. TVOT Studios and ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services. (please see the graphic above).
For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow attracyswedlow@gmail.com.
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