10:55-11:45AM Dining Room Super Bundling: The Future of Indirect Channel Distribution for Subscriptions
Growth in the TV-subscription space is increasingly being driven by indirect channel distribution, particularly by the emergence of Super Bundling, where subscriptions from multiple different content providers are offered to consumers as a single-billed, often discounted “Super Bundle” by telcos and other players (according to data from Omdia, 20% of all SVOD subscriptions are already sold through telcos).
This session will explore the emergence of Super Bundling and its growing importance to the subscription-TV market—from the perspective of the consumer, for whom super bundling solves the complexity of managing multiple, separately billed subscriptions; from the perspective of the reseller (including telcos, ISPs, MVPDs and CTV content services), for whom it provides a means of increasing customer acquisition and retention, and of generating new revenue streams; and from the perspective of the content provider, whom it allows to enter new markets more easily and with significantly lower risk. Panelists include:
Bob Gold, CEO, Bob Gold & Associates (Moderator)
David Purdy, Chief Revenue Officer, Stingray
Erick Opeka, President and Chief Strategy Officer, Cineverse
Giles Tongue, VP of Marketing, Bango
Mark Lee, Head of North American Content Business Development, LG Electronics
About Bango: Bango enables content providers to reach more paying customers through global partnerships. Bango revolutionized the monetization of digital content and services, by opening up online payments to mobile phone users worldwide. Today, the Digital Vending Machine is driving the rapid growth of the subscriptions economy, powering choice and control for subscribers. The world’s largest content providers, including Amazon, Google and Microsoft trust Bango technology to reach subscribers everywhere. Bango, where people subscribe. For more information, visit www.bango.com.
Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. TVOT Studios and ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services. (please see the graphic above).
For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow attracyswedlow@gmail.com.
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