Issue 47.08 - May 24, 2024

TVOT CONNECT Next Thursday: Upfronts and NewFronts – May 30th

Our next TVOT CONNECT virtual event will take place this Thursday, May 30th (2:00PM Eastern/11:00AM Pacific).
Register for a free trial pass here: https://tinyurl.com/yd358zx3 (Zoom registration required).
Become a TVOT CONNECT member here: https://tswedlow.gumroad.com/l/TVOTConnect
Thursday’s get-together—which will be hosted by Colin Dixon, Chief Analyst of nScreenMedia, and Tracy Swedlow, Editor-in-Chief of ITVT and Co-Producer of TVOT—will feature Simon Applebaum, Host of “Tomorrow Will Be Televised,” reporting on what he saw at the recent Upfronts and NewFronts. Naturally, we want to hear what you thought as well. What were the most significant developments? What wasn’t discussed? Who put on the best show? What did the Upfronts and NewFronts tell us about the possible trajectory of the TV and advertising industries over the next year?
Speakers:
• Simon Applebaum, Columnist, MediaVillage
• Colin Dixon, Founder and Chief Analyst, nScreenmedia
• Tracy Swedlow, Editor-in-Chief and Producer, ITVT/TVOT
• More Speakers TBA

Televisionation Friday Fireside: Sabio’s Sasha Mircov on 2024 Election Advertising and More

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

The Friday Fireside welcomes Sasha Mircov, SVP of Operations for Sabio Holdings. Sasha discusses Sabio’s growth, as well as 2024 election advertising and the importance (to both candidates and brands) of targeting diverse audiences with the right advertising messages on the right media at the right time! Sabio Holdings’ companies consist of Sabio—a demand-side platform (DSP) powered through a proprietary ad-serving technology; App Science—a non-cookie based software-as-a-service (SAAS) analytics and insights platform with AI natural language capabilities; and Vidillion an ad-supported streaming supply-side platform (SSP) that includes server-side ad-insertion (SSAI) technology.

TELEVISIONATION ARCHIVE

About TVOT Studios, ITVT and TVOT

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. TVOT Studios and ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services. (please see the graphic above).

For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow attracyswedlow@gmail.com.