Thursday’s get-together—which was hosted by Colin Dixon, Chief Analyst of nScreenMedia, and Tracy Swedlow, Editor-in-Chief of ITVT and Co-Producer of TVOT—featured Simon Applebaum, Host of “Tomorrow Will Be Televised,” reporting on what he saw at the recent Upfronts and NewFronts and many others joined in to discuss their observations such as Will Richmond, Rick Howe, David Leibowitz, Ray Houlton, Kevin Kurtz, Josh Chasin, Brad Samuels, and many others off camera! We also discussed interactivity, advertising, measurement, artificial intelligence and more.
Speakers:
• Simon Applebaum, Columnist, MediaVillage • Colin Dixon, Founder and Chief Analyst, nScreenmedia • Tracy Swedlow, Editor-in-Chief and Producer, ITVT/TVOT • More Speakers TBA
The Friday Fireside welcomes our friend, Fred Godfrey, CEO of Origin, to talking about their new product “Aperature.” Fred goes into detail on how Aperature’s dynamic video overlays can enhance CTV Advertising and CTV content, with specific examples from automobiles to casual dining. “Aperature is there to reinforce your message, blending so seamlessly with your creative that viewers won’t even know it’s a separate layer,” he says. Fred waxes so rhapsodic about the “perfect harmony between content and Aperature” that the good doctor was tempted to release the Snow White Turtle Doves…
Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. TVOT Studios and ITVT produces the bi-annual TV OF TOMORROW SHOW (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services such as TELEVISIONATION video interview podcasts, THE AWARDS FOR LEADERSHIP, TOMORROW RETREATS and CUSTOM PRODUCTION online and in-person.
For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow attracyswedlow@gmail.com.
InteractiveTV Today - TMRW Corp. - TV of Tomorrow Show 1147 Naples Street San Francisco, California 94112 USA
You are subscribed to this list because you subscribed to it yourself by email, via our Web sites, gave us your business card, or requested subscription directly. Gmail users please put us in your PRIMARY list so the newsletter doesn't get put in PROMOTIONS.
