ITVT is pleased to present another episode of Televisionation: Breakthrough, our podcast focusing on innovation of all kinds in the TV industry.
This episode features Tinashe Chaponda, Founder and CEO of Sosani Studios, a company that helps brands connect with Gen Z and Millennials through influencer marketing, media buying and creative content production. Among other things, he explains how TikTok has transformed the influencer economy by democratizing content creation; describes the influencer marketing process, including such areas as selecting creators, developing a creative brief and educating creators about brand expectations; discusses the challenges and opportunities presented by transitioning social media creators to long-form streaming and CTV; and shares his thoughts on the future of influencer marketing.
Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. TVOT Studios and ITVT produce the bi-annual TV OF TOMORROW SHOW (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services such as TELEVISIONATION video interview podcasts, THE AWARDS FOR LEADERSHIP, TOMORROW RETREATS and TVOT CUSTOM PRODUCTION online and in-person and our TVOT CONNECT live, online community discussion professional membership sessions.
For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow attracyswedlow@gmail.com.
InteractiveTV Today - TMRW Corp. - TV of Tomorrow Show 1147 Naples Street San Francisco, California 94112 USA
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