Talk Back to Television welcomes Yusuf Gad, VP of Marketing for Megaphone TV, which provides an interactive sponsorship platform for broadcasters. Yusuf tells us how broadcasters can deploy interactive segments during live broadcasts, that generate leads and sales for advertisers. He says broadcasters of all sizes can sell bigger ad packages by turning Megaphone TV’s real-time polls, Interactive 30s, UGC, contests and trivia games into attention-grabbing sponsored segments.
Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. TVOT Studios and ITVT produce the bi-annual TV OF TOMORROW SHOW (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services such as TELEVISIONATION video interview podcasts, THE AWARDS FOR LEADERSHIP, TOMORROW RETREATS and TVOT CUSTOM PRODUCTION online and in-person and our TVOT CONNECT live, online community discussion professional membership sessions.
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