Issue 47.21 - Televisionation Friday Fireside: Edgio CTO, Eric Black, on Datacasting with ATSC 3.0

Categories: Television Age: 19 until 30 year 31 until 64 years 65 and older

5 months ago

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Issue 47.21 - June 14, 2024

WE HAD A GEAT KVETCH & LIVE CHAT - MANY QUESTIONS

TVOT CONNECT: FIX IT! Kvetch: What's Broken in Advanced TV?!

HAPPENED YESTERDAY
This Members Only TVOT CONNECT live chat discussion held Thursday, June 13th at 2:00 PM ET/11:00 AM PT was very active with many questions and back and forth live chat. It featured Tom Morgan, CEO of MediaD.tv who showed four slides on disruption and shed light on ADVANCED TV FILL RATES, LACK OF MEASUREMENT, AI and IDENTITY difficulties. The goal was to kvetch (i.e. "to complain") about pressing issues plaguing the advanced TV industry and thoughts about what should be done to fix them.

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WATCH ON-DEMAND

Televisionation Friday Fireside: Edgio CTO, Eric Black, on Datacasting with ATSC 3.0

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

The Friday Fireside welcomes Eric Black, CTO of Edgio. Eric and his team won 9 Emmys at NBCUniveral over a 20-year career. But now Eric’s job at Edgio involves the recent announcement with Sinclair, that it will be the first go-to-market collaborator on Sinclair’s Broadspan datacasting platform, which is underpinned by ATSC 3.0. Datacasting with ATSC 3.0 opens the door to multiple new business opportunities for broadcasters and greatly enhances efficiency for data distribution in local markets.

Televisionation Archive

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Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. TVOT Studios and ITVT produce the bi-annual TV OF TOMORROW SHOW (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services such as TELEVISIONATION video interview podcasts, THE AWARDS FOR LEADERSHIP, TOMORROW RETREATS and TVOT CUSTOM PRODUCTION online and in-person and our TVOT CONNECT live, online community discussion professional membership sessions.

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