Issue 47.24 - June 21, 2024

WATCH ON-DEMAND

Televisionation Friday Fireside—Inside Television: Ex-CBS Marketing President, George Schweitzer


Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.


Inside Television welcomes industry veteran and visionary George Schweitzer, ex-President of Marketing for CBS. George completes the “oop” of traditional linear television and the massive video business that confuses viewers today. He is best known for leading the transformation of CBS into America’s Most-Watched Network where he led the promotional strategies for some of TV’s biggest entertainment, news and sports franchises, including Survivor, CSI, The Big Bang Theory, The Good Wife, 60 Minutes, The Late Show (with David Letterman and with Stephen Colbert), the Grammys, the NFL, March Madness, the Super Bowl and the Olympics.

Televisionation Archive

 

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Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. TVOT Studios and ITVT produce the bi-annual TV OF TOMORROW SHOW (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services such as TELEVISIONATION video interview podcasts, THE AWARDS FOR LEADERSHIP, TOMORROW RETREATS and TVOT CUSTOM PRODUCTION online and in-person and our TVOT CONNECT live, online community discussion professional membership sessions. 


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