The multicurrency market continues to be top of mind for publishers, advertisers and their agencies. The industry is wrapping up the most recent upfront, where there were actually four currencies being considered in market – Nielsen Panel, Nielsen Big Data, VideoAmp and Comscore, Inc.. In addition, moving from age/sex to advanced audiences was also a part of this year’s upfront conversation. Howard will provide his perspective on what happened in the upfront, and what we should anticipate in the future.
We invite industry leaders and innovators working in streaming, brand management, connected TV, broadcasting, advanced television, programming and technology to submit their inquiries to share insights, strategies, and visions that are shaping the future of TV. Contact to let us know about your interest in being a positive participant in the high-quality set of conversations we are constructing for this premier one-day intensive that will be held in the heart of New York City!
Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. TVOT Studios and ITVT produce the bi-annual TV OF TOMORROW SHOW (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services such as TELEVISIONATIONvideo interview podcasts, THE AWARDS FOR LEADERSHIP, TMRW RETREATS and TVOT STUDIOS CUSTOM PRODUCTION online and in-person and our TVOT CONNECT live, online community discussion professional membership sessions.
For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.
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