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The multicurrency market continues to be top of mind for publishers, advertisers and their agencies. The industry is wrapping up the most recent upfront, where there were actually four currencies being considered in market – Nielsen Panel, Nielsen Big Data, VideoAmp and Comscore, Inc.. In addition, moving from age/sex to advanced audiences was also a part of this year’s upfront conversation. Howard provided his perspective on what happened in the upfront, and what we should anticipate in the future. Many other people joined in the discussion!
Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.
Next time you fly United Airlines, think about the data in your United Frequent Flyer profile (where you go, when you go, on both business and personal trips—I don’t think many people go to Kauai on Business….). Now think about how United can tailor your in-flight experience via seat-back screens to present you with travel information and deals that match your interests, including United partner promotion and advertising. And then think about United’s Mike Petrella, who is making all that happen. Mike is our guest on this week’s Friday Fireside.
We invite industry leaders and innovators working in streaming, brand management, connected TV, broadcasting, advanced television, programming and technology to submit their inquiries to share insights, strategies, and visions that are shaping the future of TV. Contact to let us know about your interest in being a positive participant in the high-quality set of conversations we are constructing for this premier one-day intensive that will be held in the heart of New York City!
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