Mitch Carbullido, SVP, Streaming Distribution & Business Development, Paramount+
Scott Maddux, VP, Global Content Strategy & Business Development, TiVo
Tracy Swedlow, Editor-in-Chief, ITVT
Join us for TVOT CONNECT’s session, sponsored by Bango, titled “Indirect SVOD Selling: A Win for Subscribers, Providers, and Resellers.” This discussion will explore the innovative model of indirect subscription video-on-demand (SVOD) sales, which is revolutionizing how consumers access streaming services. We’ll dive into how resellers, such as telcos and mobile operators, are increasingly offering SVOD services bundled with other products, making it easier for subscribers to access content. Our panel will highlight how this approach benefits all parties involved—offering convenience and cost savings for subscribers, new revenue streams for resellers, and broader reach for content providers. Don’t miss this insightful conversation on the future of SVOD distribution!
Great Thanks to Our Sponsors - Leaders in Our Community!
Talk Back to Television welcomes Craig Heiting, Head of Corporate Strategy for WURL. Craig hints at an upcoming new product that will help avoid the “catastrophic” results when an ad is mismatched to the “feeling” of the content in which it is placed. Think an ad for a “Shoot-em-up” video game (is there any other kind these days?) in the middle of a sweet family drama. That damages the consumer opinion of the channel, the platform that carries that channel, and (of course) the product being advertised.
Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source and curated community focusing on the rapidly emerging medium of multiplatform, broadband and interactive television (ITV).
Editorially, we provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world.
TVOT Studios and ITVT produce the bi-annual TV OF TOMORROW SHOW (TVOT) conferences in San Francisco and New York City focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services such as TELEVISIONATIONvideo interview podcasts, THE AWARDS FOR LEADERSHIP, TMRW RETREATS and TVOT STUDIOS CUSTOM PRODUCTION online and in-person and our TVOT CONNECT live, online community discussion professional membership sessions.
For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.
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Join us for TVOT CONNECT’s session, sponsored by 
