ITVT is pleased to announce the following TVOT NYC 2024 session (November 21st at the Hard Rock Café Theater in Times Square; register here; view the full agenda here).
BIA estimates that ad spending targeting CTV in local markets will approach $3 billion in 2025, nearly tripling CTV spending in 2020. Local TV groups, FASTs, premium AVOD services, more powerful adtech, identity graphs, and stronger local sales initiatives are driving this revenue growth. After a bang-up year in 2024 with over $1 billion in Political ad spending in local CTV, what is the outlook for 2025 and how will revenue growth be achieved? Publishers, DSPs and SSPs weigh in what they are seeing and how they’re expecting to drive success. Panelists include:
Brian Hunt, Corporate VP/Head of National Digital, Programmatic and OTT/CTV Ad Sales, SinclairCary Tilds, GM of Local, MNTNChris Signore, VP/Head of Revenue—Ad Server, MagniteJeremiah Tachna, VP of Sales, Disney AdvertisingPeter Jones, Head of Sales, PremionRick Ducey, Managing Director, BIA Advisory Services (Moderator)
We’re looking forward to seeing you at the show!
MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. The company’s self-serve technology makes running Performance TV ads as easy as search and social and helps thousands of brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company’s Most Innovative Companies and was recently named one of Adweek’s Best of Tech for the second consecutive year. For more information, please visit www.mountain.com.
Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source and curated community focusing on the rapidly emerging medium of multiplatform, broadband and interactive television (ITV). TVOT Studios and ITVT produce the bi-annual TV OF TOMORROW SHOW (TVOT) conferences in San Francisco and New York City focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services such as TELEVISIONATION video interview podcasts, THE AWARDS FOR LEADERSHIP, TMRW RETREATS and TVOT STUDIOS CUSTOM PRODUCTION online and in-person and our TVOT CONNECT live, online community discussion professional membership sessions.
For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.
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