The collective bargaining agreements ratified at publications including The Dodo and Vox Media have required more information about how their companies are organized.
August 29, 2019

The rise of unionization in digital media is normally framed in one of two extreme ways: as an innovation-killing millstone or as a panacea for beaten-down journalists’ problems. But like so many other things in life, the reality lies somewhere in the middle, according to sources at eight different digital publications that have unionized recently. Read more below.

Other things to know about
  • This year’s Digiday Video Awards categories are live. See our full list, including new additions such as Best Connected TV Platform, Best Use of TikTok, Best Use of IGTV and more, here.
  • Clumsy hyper-targeting alienates consumers. Hyper-personalized advertising is different, incorporating factors like timing and frequency. Click here to learn: WTF Is hyper-personalization? Sponsored by Criteo.
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Publishing in the Platform Era
The collective bargaining agreements ratified at publications including The Dodo and Vox Media have required more information about how their companies are organized.
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Marketing on Platforms
Legends Brand spends half of its marketing budget on Instagram but is focusing more on its affiliate marketing program.
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Cosplaying and LARPing were once only seen at niche conventions, but Twitter is now connecting these characters online and amplifying their conversations. Marketers are starting to pay attention.
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DIGIDAY+ MEMBER EXCLUSIVE
DTC is the next hot thing, so agencies are jumping on board. The latest is Dentsu Aegis Network, which on Wednesday announced that it had acquired MuteSix, one of the darling of the direct-to-consumer brand boom. MuteSix will become part of iProspect, Dentsu Aegis’ performance agency.
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In the business of digital media, view counts aren't currency — attention is. No brand has grasped this better than Ellen Digital Ventures, which has used nuanced viewership metrics to arrive at a detailed understanding of its audience. Marketers and media brands need to follow its example.
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DIGIDAY+ MEMBER EXCLUSIVE
ADT has been on a tear to in-house as much as it can from agencies over the last 12 months.
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If you manage digital content with a software tool like WordPress or Joomla, you’re using what’s known as a CMS. In this short survey, we’ll ask how your CMS is performing. You’ll get a free $5 Starbucks gift card upon completion.
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The Amazon Effect
The discipline, which used to be relegated to oft boring buys like end-caps and shelving, has gotten a new lease on life, thanks to the growth of Amazon and other online retail. In turn, agencies are now placing more importance than ever on shopper marketing, leading to a change in how “shopper” is viewed, but also some internal issues into how budgets are allocated, and a rise in a more all-encompassing “commerce” function inside agencies and their clients. 
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DIGIDAY+ MEMBER EXCLUSIVE
The agency-client relationship has always been a tricky balancing act. But in the current environment, with extended payment windows and more project work, that relationship may be more strained than ever.

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Direct-to-consumer is coming to furniture. The Inside, a one-year-old startup, is going down the path of companies like Burrow, by selling furniture online. The twist: It's also customized. 
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