Assembly Bill 5 has only been in effect for a few weeks in California, but any hopes media companies had that they could sidestep its effects have already been dashed. Read more below. Other things to know about - The new Digiday Media Awards will recognize the companies, campaigns and technology modernizing digital media in categories like Best Podcast, Best Single Article, Media Brand of the Year and more. Check out the full list here.
- OTT transformation, the shift to impressions-based currency and even the 2020 elections all pose risks and rewards for marketers looking to keep pace in 2020. Sponsored by Netstar Digital.
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| Publishing in the Platform Era | | | | Even though it has arrived after months of notice, California’s heavily scrutinized freelancer law has made life more difficult for both workers and managers in media. | | |
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howdy! | Video Anywhere | | | | Comcast’s Xfinity Flex platform is meant to help the TV and internet provider lure spending by cord cutters — and advertisers. | | |
| Sponsored by Bannerflow | | | | From hybrid models to full-fledged digital teams, in-housing allows brands to turn their digital capabilities on and off line exactly when needed. Join us on February 26th at 10am GMT as we discuss in-housing's impact on creativity and ROI. | | |
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howdy! | WTF Programmatic | | | | For its Chrome browser, Google wants to replace cookies with APIs developed according to its Privacy Sandbox. Here’s a primer explaining what’s entailed and at stake for the long term. | | |
| Sponsored by Cafe Media | | | | The digital ad industry is increasingly alarmed over the implementation of strict privacy regulations and the crackdown by web browsers on third-party cookies. We want to know: How are publishers adjusting their strategies in response to these trends? Take the survey for a free $5 Starbucks gift card. | | |
howdy! | Future of Work | | | | Workers are increasingly taking to Instagram to announce they’re closed on Sunday. | | |
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| Sponsored by GeoEdge | | | | Publishers — not just advertisers — deal with their own brand safety problems. From Reddit to mommy blogs, read the guide to learn which steps some of them have been taking to protect themselves from damaging ad adjacencies. | | |
howdy! | Content & Commerce | | | | Commission rates for airport retail licensing can range anywhere from 1% to 5% of the product sales. | | |
howdy! | Publishing in the Platform Era | | | | Until then, it’s making sure publishers get help from its in-house content team on learning how to grow and audience on the short-form video app. | | |
| | | | | "We think there's diversification opportunities across the portfolio," says chief revenue officer Geoff Schiller about his company, Group Nine. |
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