Every month, as if marking a phase of the moon, CNN and Fox News send out dueling press releases, arguing whose Comscore numbers are bigger.
July 31, 2020

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As the media industry undergoes huge upheaval, one thing has remained constant in these trying times: Fox News and CNN are still sending out monthly press releases about their comScore traffic. The long conflict between CNN and Fox News began in 1996 and intensified in 2002 when Fox first pulled ahead in the Nielsen ratings. Now every month, like the cycles of the moon, email blasts land simultaneously in the inboxes of reporters who have, one should hope, much better things to cover these days than cable networks’ online traffic figures. Read more below.

  • “Almost 150,000 people are dead from coronavirus, and they still think I may be interested in writing about the fact that they have 20,000 more multiplatform unique users than last year,” joked one media reporter.
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  • Over the past couple months, TikTok has begun paying publishers ranging from BuzzFeed to PinkNews to The Dodo for branded content campaigns designed to raise awareness of content on its platform.
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