Feb 11, 2025

There’s been a run of consolidation in the CDP space since late 2024, with three independent CDP vendors getting scooped up. That makes it an interesting time to jump into this market, but that’s exactly what Meta appears to have done with its launch of Signals Gateway.

Meta doesn’t call Signals Gateway a CDP. And it doesn’t have to, because many people in the martech community are, including the CDP Institute.

Speaking of the martech community, it’s gathering at the MarTech Conference on March 25-26, 2025. It’s online, it’s free to attend and you are cordially invited. Check out the agenda preview, including some top-notch keynotes and grab your free pass.

Mike Pastore
Editorial Director

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Marketing management

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MarTech research

Surveys and research reports to make you a more-informed marketer

NEW! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.
NEW! Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.
Take a few minutes to answer the 2025 State of Your Stack Survey. Share with the community where your martech is headed in the next 18 to 24 months.

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