Normally a media lull, the third quarter falls smack dab in the middle of languid summer months. This year, however, advertisers are preparing for the most unusual summer in recent memory. They are scrapping their original plans for 2020 and they are are adapting to new consumer behaviors brought on by months of quarantine and continued social distancing guidelines. While this summer would seem ideal for companies to reboot, few can afford to go dark, coming off a written-off second quarter. Read more below. Other things to know about - On this week’s The New Normal, Digiday editor-in-chief Brian Morrissey will be joined by Vox Media Studios svp of entertainment Chad Mumm to discuss how they’re approaching remote video production and the future of live-streaming. Register here to join us on Friday at 12 p.m. ET.
- When marketers talk about data, they often focus on targeting and delivery rather than using it to optimize creative content. Download this white paper to learn about ‘creative data’ — how it can be used to drive performance and more innovative campaigns. Sponsored by Datasine.
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| Managing Through Crisis | | | | No marketer would ever say they don’t care about cost savings, but the ability to pause and shift their spending matters more now that lockdowns are being eased. | | |
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howdy! | Managing Through Crisis | | | | Spared for now from Amazon’s commission cuts, high-volume publishers are living in fear of that their rates will be slashed soon too. | | |
| Sponsored by Blueconic | | | | Join BlueConic on June 25 at 1 p.m. EDT to learn how brands across multiple industries are using real-time data at the individual level to break free from inflexible workflows and manual processes across the entire customer lifecycle. | | |
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howdy! | Business of TV | | | | The NBA’s expected collision with other major sports has agencies trying to game out how a glut of games may affect viewership. | | |
| Sponsored by Vevo | | | | From multicultural targeting to lightened ad loads, here are 10 innovative strategies marketers are using to extend reach and ad effectiveness during an unprecedented upfront season. | | |
howdy! | Coronavirus Fallout | | | | In order to ensure that not only the number of subscribers increases but subscription revenue increases as well, Bloomberg’s global head of subscriptions & consumer marketing, Lindsay Horrigan, said that her team implemented a lot of experimentation. | | |
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| Sponsored by Criteo | | | | Well before a global crisis hastened the shift toward e-commerce, brands were placing more digital ads directly on e-commerce sites and apps — a tactic known as retail media. In this new guide, learn how brands are using retail to drive digital advertising forward, from search strategies to attribution and measurement. | | |
howdy! | The Programmatic Publisher | | | | In some cases, programmatic revenue can drop between 40% and 60%, according to sources interviewed for this article. | | |
howdy! | Marketing on Platforms | | | | In-game events are making headlines, so now, advertisers have a better understanding of how ample (and exciting) the opportunities for gaming partnerships are. | | |
| | | | | Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify Teen Vogue editor-in-chief Lindsay Peoples Wagner believes the time is now for change in media and fashion. “I want to see brands, publications, everyone in the industry commit to a long, sustainable change,” Peoples Wagner said on this week’s episode of the Digiday Podcast. Peoples Wagner is a rarity in glossy media: […] |
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