In the latest of our Confessions series, where we exchange anonymity for candor, Digiday spoke with a young creative at an ad agency about why creatives get away with co-opting work and what the industry should do to reverse the trend. For Digiday+ members: Last week, Crimson Hexagon and Brandwatch announced they were merging. Same for Linkfluence and Scoop.it. Back in April, Meltwater acquired Sysomos. Together, they point to signs that these B2B platforms are maturing and that social media is gaining acceptance as a source for customer insights. Vodafone is having second thoughts about its own marketers buying programmatic ads. As DTC online brands grow up, they're moving offline to establish real-life relationships and drive sales with their digital audiences. Shopify, the platform that powers e-commerce sites for hundreds of such direct-to-consumer brands, is moving offline with them. Connect with an influential group of media leaders this November at the Digiday Programmatic Media Summit. Register now to join decision makers from BuzzFeed, ESPN, Vox Media, WebMD and more in Scottsdale, Arizona. |
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| Ilyse Liffreing “I have never been questioned about what my role was for a project in my portfolio.” |
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| Seb Joseph Vodafone admits it may have to review how it takes programmatic in-house. |
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| Sponsored Content Telaria At first glance, a VMP might seem like a complex stack of disparate parts. However, having multiple pieces of vital technology housed under one roof is precisely what makes a VMP so powerful for today's publishers who are asked to juggle dozens of tools on a daily basis. Sponsored by Telaria. |
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| Kerry Flynn Crimson Hexagon and Brandwatch’s merger is just the latest in a string of consolidation among social listening companies. |
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| Hilary Milnes To help online brands make the leap offline, Shopify is stepping in. |
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| Sponsored Content Viant Television viewers today are more distracted than ever, with the average U.S. household containing 13 connected devices competing for viewers' attention. Marketers agree (86 percent of them, in fact) that it's harder to capture consumer attention through TV alone, so how do you break through the noise? Sponsored by Viant. |
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| Sponsored Content The Media Trust Malware blockers ease workflows for ad and revenue operations teams but are still an imperfect band-aid solution to a persistent and deep-rooted problem. To cut through the chaff, here are 7 questions to ask when evaluating blocking providers. Sponsored by The Media Trust. |
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