World's biggest football clubs rethink Facebook Live, Conde Nast is using Instagram and Facebook to sell mugs and beach towels, Cashless in China, My Email Subject
| "[The competition] is killing us": In the latest installment of our Confessions series, a magazine editor talks about the "institutional arrogance" holding the publication back as it tries to make the digital transition. After Facebook stopped paying them to produce live videos earlier this year, some of the world's biggest football clubs are contemplating greater investments in Instagram, YouTube and in-house channels. Conde Nast's approach to marketing for its relaunched digital store involves targeting subscribers on Instagram, driving purchases directly from its brands' owned and operated sites and using its research team to find new audience segments to target with offers. In China, mobile payment services WeChat Pay and Alipay are ubiquitous, contributing to the decline of cash. Subscribe to Digiday+ to learn about their global expansion. "There is definitely more smoke than fire in the marketplace right now." Although artificial intelligence is growing in popularity, its usage in advertising remains limited to niche areas. From Best Product Launch to Best Use of Mobile, there's a category for every innovation in this year's Digiday Awards. Find out more and submit before next Thursday's extended deadline. |
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| Lucia Moses A traditional media company editor laments the “institutional arrogance” that holds one company back. |
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| Seb Joseph Football clubs weigh the future of live video on Facebook. |
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| Sponsored Content GumGum Artificial intelligence has been part of the zeitgeist for decades, but now that the technology is moving into the media and marketing mainstream. We spoke to Thomas Prommer, managing director of technology at Huge, to learn how it will transform the way publishers and marketers work. Sponsored content by GumGum |
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| Max Willens For its newly relaunched store, Conde Nast is tapping its brands’ reach on social platforms and posting shoppable content on their owned and operated sites. |
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| Digiday Editors Our reporter is back from two weeks in China, where she found that cash is rapidly disappearing. |
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| Sponsored Content AppNexus More than half of all Americans will soon own a connected TV device. Marketers will soon be able to target digital audiences at scale with customized messaging on the big screen in the living room. The precision of digital finally meets the impact of high-definition creatives for the most coveted audiences. Sponsored content by AppNexus |
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| Sponsored Content Instart Logic With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar. Sponsored by Instart Logic. |
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