Eight months after invading the Super Bowl, P&G brought back its memetastic hit campaign, "It's a Tide Ad," for Thursday night's matchup between the New York Giants and the Philadelphia Eagles. This time around, Fox network commentators Joe Buck and Troy Aikman anchored the meta ads from Saatchi & Saatchi New York, which also made...
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October 12, 2018
Brand Marketing Daily
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‘It’s a Tide Ad’ Once Again as Super Bowl Campaign Returns for Thursday Night Football
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