Brands that sell essentials are increasing their ad spend while those that sell discretionary items like clothing are struggling.
March 19, 2020   |   View Online »
 
'It's a total bloodbath:' 5 Amazon sellers and experts share stories of turbulent sales amid the coronavirus outbreak

'It's a total bloodbath:' 5 Amazon sellers and experts share stories of turbulent sales amid the coronavirus outbreak

Lauren Johnson | Brands that sell essentials are increasing their ad spend while those that sell discretionary items like clothing are struggling.

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Required reading: These are the books top professors at the best business schools in the country are having their MBA students read

Required reading: These are the books top professors at the best business schools in the country are having their MBA students read

Robin Madell | Among the top choices for professors at Stanford, Harvard, Kellogg, and more are "Who Moved My Cheese?," "Good to Great," and "Bad Blood."

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10 books to read if you want to quit your job and become your own boss, according to people who did it — and also wrote about it

10 books to read if you want to quit your job and become your own boss, according to people who did it — and also wrote about it

Meira Gebel | #Girlboss Sophia Amoruso and other successful entrepreneurs recommended these books to stay motivated and learn the ropes of going out on your own.

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25 recession-proof jobs for anyone worried about the next economic downturn

25 recession-proof jobs for anyone worried about the next economic downturn

Allana Akhtar, Caroline Hroncich | A ZipRecruiter economist analyzed which jobs could grow during a potential downturn — and anything related to healthcare is a safe bet.

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Uber's CFO says its ridership has tanked by as much as 50% in cities hit hard by the coronavirus. New data shows that Lyft is suffering too.

Uber's CFO says its ridership has tanked by as much as 50% in cities hit hard by the coronavirus. New data shows that Lyft is suffering too.

Julie Bort | While Uber's food-delivery business is holding its own, as people rely on it for deliveries, ride-hailing has fallen off a cliff, according to data.

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An internal Tesla marketing document shows how the company saw itself as a lifestyle brand that makes the world's best cars

An internal Tesla marketing document shows how the company saw itself as a lifestyle brand that makes the world's best cars

Patrick Coffee | The electric car company wants to "empower" consumers with the "best experience ever," according to its own marketing copy.

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BANK OF AMERICA: Buy these 20 cash-rich stocks that pay fat dividends and provide the best long-term protection against market crashes

BANK OF AMERICA: Buy these 20 cash-rich stocks that pay fat dividends and provide the best long-term protection against market crashes

Akin Oyedele | High-quality stocks provide the best hedge against the kind of volatility that the coronavirus has caused, according to Bank of America.

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12 podcasts entrepreneurs and small business owners swear by for managing their company's finances like a pro

12 podcasts entrepreneurs and small business owners swear by for managing their company's finances like a pro

Robin Madell | To help you get comfortable wearing that CFO hat, we rounded up 11 company founders and small business owners to recommend their favorite podcasts.

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The 12 investors betting millions on the Call of Duty League — from the LA Rams owners to a group including Gary Vaynerchuk

The 12 investors betting millions on the Call of Duty League — from the LA Rams owners to a group including Gary Vaynerchuk

Kevin Webb | "Call of Duty" is one of the most popular video games in the world, and investors are willing to pay $25 million for a professional Call of Duty team.

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Dan Rasmussen studied every financial crisis back to 1970. He shares exactly where his data says to put your money as markets plunge — and explains why 'now is a very good buying opportunity'

Dan Rasmussen studied every financial crisis back to 1970. He shares exactly where his data says to put your money as markets plunge — and explains why 'now is a very good buying opportunity'

Christopher Competiello | "Now is the time to rely on data," Dan Rasmussen, the founder and portfolio manager at Verdad Advisers, said.

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