Advertisers are pressing pause on paid social advertising and reevaluating their overall ad spends amid the chaos in Washington, D.C. after a pro-President Trump mob broke into the Capitol building Wednesday. Media buyers say advertisers paused their paid social ad spend as D.C.'s 12-hour curfew went into effect Wednesday evening and some buyers say they are advising clients to press pause for the next 24-hours as they evaluate when to return. “Our perspective is that it’s a very volatile situation," said Davis Jones, managing director of independent agency The Many’s media group. "This one feels different.” Read more below. Other things to know about | | |
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| Brands in Culture | | | | In the immediate aftermath of the riot in the nation’s capital, media buyers say advertisers are primarily pausing ad spending on paid social, but considering other channels. | | |
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howdy! | Publishing in the Platform Era | | | | Political campaigns have contributed more than 1,000 new pieces of audience data to MNI’s database, which are hoped to inform retail and CPG deals. | | |
| Sponsored by Backstage | | | | For brand marketers, remote casting and production have provided an invaluable lifeline during the pandemic. Now, as the post-pandemic future inches into view, self-recording tools and remote submissions seem likely to remain crucial tools, even as many professionals also reintegrate in-person techniques. | | |
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howdy! | Coronavirus Fallout | | | | After four years of significant keyword blocking, many news publishers say they expect ad spending against news to rebound in 2021. | | |
| Sponsored by Facebook Audience Network | | | | Read this new interview with Natan Finger, CRO of Fanatee, to learn why the game developer shifted 50 percent of its ad inventory toward app bidding, and why the new approach made monetization more flexible and dynamic. | | |
howdy! | Business of TV | | | | Pushing to secure its place on TV screens, CTV accounted for 40% of Vevo’s viewership and advertising revenue in 2020. | | |
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| Sponsored by Healthline Media | | | | To help brands get ahead of shifts in fitness and wellness trends, and fuel successful brand campaigns that reach people who value physical activity and wellbeing, Healthline Media and Digiday present six major trends — each backed by data and statistics — providing a clear view of what’s to come for fitness in 2021. | | |
howdy! | Marketing on Platforms | | | | Having talented reporters and writers on the marketing and commerce beats will greatly expand and deepen Digiday’s coverage. | | |
howdy! | The Confessions | | | | The fallout from the pandemic has forced many advertisers to re-evalute the way they pay their agencies, but few seem ready to break from the status quo just yet. | | |
| Publishing in the Platform Era | | | | Future PLC's huge database of user behavior and shopping habits is what CEO Zillah Byng-Thorne said helped the company grow over the past year. |
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