Becoming a library that can respond to user needs and demonstrating your influence on the overall academic mission is an operational “gold standard.” However, the lack of robust data analytics causes libraries to miss key evidence of user engagement, holding them back from reaching a synergistic relationship with students and administrators. Angela Strait from Marshall University and John McDonald (EBSCO) will share strategies for leveraging data to improve conversations with academic administrators and understand library user behavior.
Presenters:
Lawrence Treadwell IV, Director of Library Services, Charles W. Chesnutt Library – Fayetteville State University
John McDonald, Director of Product Management, Analytics & Assessment, EBSCO
