Good morning, Marketer, do you hear the sleigh bells jingling?
Marketers have such an odd calendar. For most people, the middle of August means lazy days and the start of the pumpkin spice deluge. (Yes, I’m lookin’ at you Dunkin’.) For marketers, it means Christmas and other holidays are right around the corner. Yep, get that vacation in while you can because we’re about to start another Holiday Sprint.
Santa is getting ready to breathe his mistletoe-scented breath down the necks of marketing departments from Ashtabula to Kalamazoo. The good little men and women of martech will soon have visions of sugar-plum audience segmentation dancing in their heads. On CRM and ABM! On CDP and DXP, too! As the content elves sweat over hot word processors, the MOps will ensure the system is green, not red.
Good luck to us all.
Constantine von Hoffman,
Managing Editor
