Dear trade visitors,
Good morning and welcome to the first day of ITB Berlin!
You can look forward to exclusive insights, recommendations and much more. Let's kick off this exciting journey together!
Get ready for an unforgettable trade show experience and enjoy reading!
Best regards
Your ITB Berlin team
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 | ITB BERLIN MORNING BRIEFING | INTERVIEW WITH DR. MARIO TOBIAS, CEO OF MESSE BERLIN | Start your day with the latest highlights from ITB Berlin. In today's Travel Hero Podcast episode, we have an exclusive interview with Dr. Mario Tobias, the CEO of Messe Berlin.
Learn firsthand exciting recommendations, thrilling convention highlights, and personal preferences of the day.
Tune in now & don't miss any insider tips!
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| | THIS WAS THE ITB BERLIN OPENING CEREMONY | HOST COUNTRY OMAN OPENS ITB BERLIN 2024 WITH SPECTACULAR SHOW | ITB Berlin kicked off with an impressive opening event focusing on Oman as the host country. The Minister of Cultural Heritage and Tourism, H.E. Salim bin Mohammed Al Mahrouqi, presented a multifaceted show under the motto "Beauty Has An Address". High-ranking guests from politics and tourism, including the Governing Mayor of Berlin, Kai Wegner, and the President of the WTTC, Julia Simpson, enjoyed cultural highlights and a performance by the Royal Oman Symphony Orchestra. A culinary reception rounded off the event.
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| | HIGHLIGHTS OF THE DAY |  | A packed program awaits you today! Discover the stages of the ITB Berlin Convention, the Lighthouse Stage as well as exciting exhibitor presentations and press conferences!
A small excerpt from today's program:
| 9:30 AM - Official Ribbon Cutting and Opening Tour at the stand of the host country Oman | Hall 2.2
1:00 PM - Official Opening ITB Medical & Health Tourism Pavilion | Hall 3.1
1:00 PM - Official Opening LGBTQ+ Tourism Pavilion | Hall 4.1
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1:30 PM - ITB MICE Meet Up open networking at the ITB MICE HUB | Hall 8.2, Stand 201)
6:00 PM - Presentation of the ITB Book Awards 2024 on the Green Stage | Hall 3.1b
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| Don't miss out on the many other events that ITB has in store for you! You can find all events in our event program.
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| | ITB BERLIN CONVENTION 2024 | TIME OF CHALLENGES |  | The first day of the ITB Berlin Convention was dedicated to the key challenges for the future of tourism. Over four stages and more than fifty sessions, it offered inspiring impulses for intensive discussions.
| eTRAVEL STAGE
10:35 AM| Travel sector shifts in the age of AI
Nina Lind Partner McKinsey & Company
BLUE STAGE
10:40 AM | Future-Oriented Business Models for Tour Operators: Navigating Through Market Changes in the Context of Price and Demand Shifts
Markus Heller Board of Experts, ITB Convention, Roland Gassner Director Business Development, Travel Data + Analytics, Francis Torilla Managing Director, DER Touristik UK, Karl Markgraf CEO, FTI GROUP, Paul Bixby Chief Commercial Officer, easyJet holidays, Sabine Jordan-Glaab CEO, vtours
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ORANGE STAGE
11:25 AM | Leadership, Innovation and the Future of Travel: A Fireside Chat with Glenn Fogel
Glenn Fogel CEO, President, Booking Holdings, Charuta Fadnis Senior Vice President Research, Phocuswright
GREEN STAGE
11:45 AM | Civic Space Under Siege - The Future of Tourism as a Freedom Economy
Antje Monshausen Head of Economic Development and Sustainability Unit, Brot für die Welt
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| | ITB BERLIN DAILY NEWS |  | Read the Day 1 edition of ITB Berlin News, with exclusive news from this year's ITB Berlin 2024! Stay informed with ITB Berlin News - your official source of information at ITB Berlin.
|  | SAUDI TOURISM: Steering towards Vision 2030: Saudi Tourism CEO Fahd Hamidaddin discusses the destination's tourism strategy with ITB Berlin News.
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| | BUSINESS SATELLITES | BOOK MEETING-TABLE | Hold meetings, make contacts, prepare for appointments, work together and much more!
| Secure a meeting table at one of our business satellites in four different halls and invite up to 3 people. You can also add a drinks upgrade. Book your ITB Business Satellite now online or via the QR codes on site. Locations: Hall 3.1, 8.2, 18, Hub27
A-ROSA is the official sponsor of the ITB Business Satellite in Hub27.
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| | GOOD TO KNOW | IMPORTANT TIPS FOR YOUR VISIT | INTERACTIVE HALL PLAN
Familiarize yourself with the exhibition grounds and your possible routes in advance. You can find an overview in the official hall plan of the ITB Berlin exhibition grounds.
CATERING GUIDE
Bagels, vegan food, burgers, pizza, coffee, pretzels, ice cream, street food - in the Catering Guide you will find all the restaurants and snack stands on the exhibition grounds.
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ITBXPLORE
With ITBxplore you can network in advance with exhibitors, trade visitors and the media at ITB Berlin. Create a profile, discover exhibitors, plan your congress, arrange on-site appointments - all with your ticket.
ITB BERLIN APP
Optimally prepared: The free app offers exhibitor profiles, event overviews, interactive hall plans, individual appointment calendars & more. Download now!
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| | EXPERIENCE OMAN! | THE OFFICIAL HOST COUNTRY OF ITB BERLIN 2024 | Renown for being multifaceted, Oman, the Official Host Country of ITB Berlin 2024, will be in the spotlight to present itself with a diverse and well though-out program during the trade show.
|  Wakan © Ministry of Heritage & Tourism Sultanate of Oman |
Contrasting landscapes, a cuisine rich in flavors, centuries of traditions, and the special hospitality of the local population - this and much more is what Oman as a travel destination stands for.
Visit their stand 201 in hall 2.2 and stand 200 in hall 4.1 at ITB Berlin 2024 and experience the contrasting beauty of the Sultanate live.
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| | DO YOU HAVE ANY QUESTIONS? | WE HAVE THE ANSWERS! | We are happy to support you in making your ITB Berlin experience a great success!
If you have any questions, please feel free to contact our team at: itb@messe-berlin.de
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