Digital publisher Jellysmack is working with YouTube stars to use its tools to tailor their videos for Facebook and Snapchat.
YouTube has largely reversed the changes to its verification program that were announced Sept. 19. However, the initial announcement to revoke some creators’ verified status served as a reminder that no other platform has yet emerged as a viable viewership- and revenue-generating alternative to Google’s video platform in the minds of creators. Read more below. Digital publisher Jellysmack is working with YouTube stars to use its tools to tailor their videos for Facebook and Snapchat. With the rise in popularity of custom bidding algorithms, we put together a primer to help you understand them. From Digiday magazine: Tidying up is on-trend. With anxiety on the rise, people are more focused than ever on the impact they’re having on the spaces and the environments around them. At Advertising Week, Hulu created a mock convenience store on the first level replete with the essentials from jerky to water jugs to Purell. The connection, as one of the experience’s reps explained, is that Hulu has all your streaming needs conveniently available in one place and so too does this storefront. Other things to know about Reserve your spot next to Wavemaker, Havas and more at the Digiday Video Advertising Summit as we explore the evolution of video marketing. View pass options and more here. Failed affiliate marketing efforts tend to have one thing in common: Lousy communication between partners. But coordinating with marketers outside one's own organization is easier said than done. Download a new guide for some important tips. Sponsored by Tune. | |
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howdy! Brands in Culture | Tidying religion: How a growing interest in minimalism has spawned media empires | Tidying up, has in short, gone big. People are more anxious than ever before, and more cognizant of the impact they’re having on the spaces and the environments around them. The Internet has made space-envy real: Instagram makes it easy to voyeuristically gaze on other people’s homes and marvel at how organized and neat they are. And all of this is aided by the explosion in bloggers specializing in organizing from Dave Bruno to Tammy Strobel. | | howdy! Sponsored by AdColony | All fun and games: How gaming is transforming digital marketing | A new multi-part guide dives deep into the gaming ad industry. Download the report for crucial tips, expert insights, and a detailed examination of the latest moves that major developers, brands and tech companies have been making. | | howdy! howdy! howdy! Advertising Week 2019 | The definitive guide to what's in and out at Advertising Week 2019 | Advertising Week is back. For most in media, marketing and retail, the next four days will be chock-full of panels, parties, networking and maybe some job interviews. But even while that remains the same year to year, some things have changed. We took a look at what’s in and out at Advertising Week this year in our definitive guide. | |