Ad buyers hope that programmatic's shift to first-price auctions will bring more transparency to the marketplace but worry that it will require a lot of work to keep costs down.

SXSW has kept its unique brand in the marketing conference circuit as the place where technology, film, music and culture come together.

For Digiday+ members: Amazon's not known to play nice with brands, touting and living up to its stringent "customer first" ethos. But agency executives working with Amazon sellers were aghast.

SXSW is still all about the tacos and tech, but the annual conference for tech, film and music still has some notable new features and appearances including 2020 presidential candidates.

Enter the Digiday Publishing Awards for the chance to showcase your company and campaigns in categories including Best Video Series, Best Branded Content Program, Best Brand Partnership and more.