"For most publishers, it's going to end in tears." Publishers are increasingly turning to subscriptions to diversify their revenue, but it's unlikely that many can pull off a scaled subscription model.

Some YouTube networks are releasing creators of small channels on the platform from their contracts after it implemented new ad rules to mitigate advertisers' brand-safety concerns.

To get more transparency into their media buys, more advertisers are reviewing the supply-side platforms that their demand-side platforms use.

Snapchat plans to increase the number of original shows it airs in 2018, and some publishers are eager to work with it, according to the latest Digiday Video Briefing.

Dotdash cut ad loads by 30 percent when it rebranded its home and food content as The Spruce nearly a year ago. Despite this, The Spruce's audience tripled over the past year, and revenue grew 40 percent as a result.

AI has the power to overhaul the way brands and retailers interact with customers at every touchpoint. At the Digiday AI Marketing Summit, HP's global head of media Ian Mundorff will share how AI can apply to marketing, whether it's email, chatbots or voice command. Reserve your spot in Santa Barbara today.