In the name of efficiency, companies have reduced agency-of-record assignments in favor of project-based work in recent years. But the pendulum is swinging back somewhat. The result: An arrangement that lands somewhere in the middle, known as "serial project assignments." Read more below. Other things to know about | | |
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| | | | | With more project-based work arrangements, agencies are now doing more “serial projects” for brands essentially doing AOR work without the retainer. | | |
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howdy! | Agency Culture | | | | Agencies are competing for top talent at a time when working for an agency is harder than it’s ever been. That makes the job of hiring the right candidate that much more difficult. | | |
| Sponsored by Infutor | | | | It’s crucial for marketers to identify consumers across platforms, devices and portals, and it all starts with creating and managing an 'identity graph.' Download the guide to learn more. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Local news is beset by business challenges, but its talent problem is one of the least discussed. Without enterprising, digitally fluent people willing to try new things, the industry could continue to founder. | | |
| Sponsored by GeoEdge | | | | Brand safety isn't just an advertiser's issue. Read the guide to learn which steps publishers are taking to protect themselves from damaging adjacencies. | | |
howdy! | WTF Programmatic | | | | Google is again tweaking how its leading browser handles cookies, all part of moves by browsers to beef up privacy controls. | | |
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| Sponsored by Hotwire | | | | The oldest members of Generation Alpha are young children, but they're set to become a dominant force in consumer culture. Here's everything marketers need to know about them as they grow up. | | |
howdy! | | | | | During a visit in October to GroupM media agency Essence, Pinterest’s pitch centered on how to apply search keyword targeting strategies. | | |
howdy! | | | | | Business models across all industries are shifting. Talk to any executive about their challenges, the conversation will quickly turn to people — finding them, keeping them, motivating them. Our latest issue focuses on modern work through the lens of people, culture, automation, spaces and balance. | | |
| | | | | Subscribe: iTunes | Spotify | Google Play | Stitcher | Anchor In this week’s episode of the Digiday Podcast, our editorial team takes a look ahead at what 2020 may have in store for the publishing industry. Here are highlights from the conversation, lightly edited for clarity. We’ve been here before Tim Peterson: “With connected […] |
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