Good morning, Marketer, and it isn’t too late to save the holidays.

Marketing is all about planning ahead. But even if holiday plans are locked in, there are still actions you can take to make the holidays brighter.

Today, contributor Kath Pay shares some helpful tips on how to use email to nudge browsing customers. Results will turn around quicker than a letter to the North Pole.

Chris Wood,
Editor

5 tips for an effective holiday browse-abandonment program

An email automation targeting browsers who don't buy can be an effective tool to bring busy shoppers back for a second look.

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Sports sponsorships for women athletes grew 20% in 2022

Brands and nonprofits are driving growth in sports deals by using more digital channels.

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How to sharpen your B2B marketing experience strategy

Make sure you’re delivering experiences to buyers with the right level of targeting.

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The essential elements of successful digital events

Virtual events and here to stay and DEP vendors are pioneering ways to deliver a more engaging, human experience. Download this MarTech guide for the latest trends, vendor info, and digital event must-haves.

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10 questions to ask when auditing your email program

It's time to rethink the email marketing audit. Here's your blueprint for the coming year.

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Marketing collaboration and experimentation in action

Optimizely customers discuss how they are using the DXP's products at Opticon 2022.

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2023 digital marketing salary guide & hiring trends report

Download this guide from Conductor for compensation benchmarks and hiring trends you need to know to develop a winning recruitment and retention strategy—or attain your career goals.

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Using customer journey orchestration to engage existing customers during the pandemic

The COVID-19 pandemic raised the stakes on customer journey orchestration, especially for later-stage customer success and loyalty.

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Explore the fall season of MarTech

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

Start Discovering Now

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