The days of the one-size-fits-all social media approach are seemingly over. Advertisers say the way people use social media is changing, pressuring brands to abandon broad campaigns and instead create content for each individual platform. Read more below. - People are increasingly wary of being advertised to, meaning advertisers have to fit their creative into each platform more seamlessly to reach their audience.
- Since it opened, Reddit’s London office has grown to employ over 150 people. And the recruitment drive is showing no signs of slowing down.
- In the age of COVID, the more health-related information a marketer has access to, the better. Kinsa, a health tech company, is using data feedback to inform health marketers and their agencies’ media plans, is ramping up that enterprise side of its business. More in this Digiday+ Media Buying Briefing.
- Gannett earned only 3% of its total revenue for 2021 from digital-only subscriptions but plans to hit 6 million digital subscribers by 2025.
- Alaska Airlines wants to prove the success of its current ad campaign to a crucial target demographic (California) before expanding nationally.
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| Top Stories |  | | Ivy Liu |
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| | | | | People are increasingly wary of being advertised to, meaning advertisers have to fit their creative into each platform more seamlessly to reach their audience. | | |
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howdy! | | | | | Since it opened, the London office has grown to employ over 150 people. And the recruitment drive is showing no signs of slowing down. Currently, there are 16 roles open at the office | | |
| | | | | Brands and agencies are approaching new digital media targeting strategies that uphold privacy standards. This report highlights how teams are navigating targeting pain points and opportunities. | | |
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howdy! | | | | | Kinsa has helped multiple health-related brands, from cold and flu medications to tissue makers, optimize their media spend, working directly with the brands as well as their media agencies. | | |
| | | | | To drive CTV ad performance, brands are creating multiple variations of different ad units to serve audiences. Download this guide to learn how marketers are using metrics to inform creative refreshes. | | |
howdy! | | | | | Gannett earned only 3% of its total revenue for 2021 from digital-only subscriptions, but plans to hit 6 million digital subscribers by 2025. | | |
| Advertisement |  | | |
| | | | | Marketing teams, we want to know: How are you approaching social commerce and fulfillment in 2022? Take this survey for a $5 Amazon gift card. | | |
howdy! | | | | | The airline is aiming to prove the success of its current ad campaign to a crucial target demographic – California is the most important market for Alaska Airlines, according to Natalie Bowman, director of marketing for Alaska Airlines as it aims to be “the most successful west coast airline” – to eventually take a more national ad approach. | | |
howdy! | | | | | The multiyear exclusive agreement enables Omni to mainline data solutions from Affinity’s Panorama platform directly into its platform in a bid to more effectively measure outcomes for Omnicom clients. | | |
| | | | | IAS CEO Lisa Utzschneider joins the Digiday Podcast this week to talk about the pivot to CTV, contextual data and brand safety strategies. |
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