The Cannes Lions International Festival of Creativity is back. But marketers say society's turbulence will make for a somber environment. Additional coverage: - By working with entertainment properties with recognizable characters, marketers believe they can help their brands stand out in an increasingly noisy ad environment.
- Axios' editor-in-chief is creating a playbook to consolidate its coverage into more "high frequency products" in order to streamline audiences.
- In today's edition of Digiday's DealBook: Elon Musk’s acquisition of Twitter seems to be advancing slowly but surely, networks fight for Formula 1 rights, Getty Images creates a new interactive visual tool and other deals from last week.
Other things to know about - From Digiday's sister brand WorkLife: Categories have been announced for this year's WorkLife Awards. Categories include Best Hybrid Work Environment, Top Recruiter, Employer of the Year and more.
- Download this new guide to learn how marketers are using an evolved form of wireless data to power targeting of granular audiences. Sponsored by T-Mobile.
- Marketers are turning to database tech partners to help honor user opt-outs and provide a more comprehensive picture of customers. Sponsored by Stirista.
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| Top Stories |  | | Ivy Liu |
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| | | | | The Cannes Lions International Festival of Creativity is back. But marketers say society’s turbulence will make for a somber environment. | | |
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howdy! | | | | | By working with entertainment properties with recognizable characters, marketers believe they can help their brands stand out in an increasingly noisy ad environment. | | |
| | | | | Without the foundation of clear job roles, transparent pay scales and innovative talent pathways, employers risk losing high performers and potential candidates. | | |
| Advertisement |  | | |
howdy! | | | | | Axios’ editor-in-chief is creating a playbook to consolidate its coverage into more “high frequency products” in order to streamline audiences. | | |
| | | | | In the wake of the pandemic and the midst of the Great Resignation, the need for streamlined and straightforward collaboration strategies and tools for marketing teams is paramount. | | |
howdy! | | | | | Slowly but surely, Elon Musk’s acquisition of Twitter seems to be advancing. Read about this and other deals from last week in this edition of Digiday’s DealBook. | | |
| Advertisement |  | | |
| | | | | Brands are using first-party data to identify and target and acquire previously unknown customers who look and shop like their current customers. | | |
howdy! | | | | | Crypto companies are focused on billboards for brand awareness, legitimacy. | | |
howdy! | | | | | “We’re looking at a downturn and a slowdown, we don’t see a recession,” according to Zeta cofounder and CEO David Steinberg. He shares this and other reflections on the quarter. | | |
| | | | | Google is keeping to its end-of-2023 deadline for disabling the use of third-party cookies in its Chrome browser, the company’s senior director of product management, ads privacy and user trust David Temkin said in the latest episode of the Digiday Podcast. |
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