Follower count and number of posts are no longer the only factors in influencer marketing deals as companies, agencies and influencers consider more metrics to handle terms.
October 31, 2019

Brandon Billinger runs a parenting blog, The Rookie Dad, in his spare time. He doesn't have millions of followers -- he's got just over 1,300 on Instagram -- but he's worked with brands like Charbroil, Dove for Men and Facebook. As someone with under 10,000 followers, Billinger is part of the group of influencers (known as nano influencers) who are benefiting from a shift in influencer marketing as brands are taking a more nuanced approach to choosing the influencers they work with. Read more below.

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"We know people do both, but by and large, 80% of their content is consumed in one format: either [e-book], or print or audio. But several people are choosing to listen to certain types of content via audio."
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