Ad buyers are frustrated (again) with Facebook Ads Manager. Reasons vary: Some buyers are encountering numerous error messages while setting up campaigns, delayed approval times for ads (especially for dynamic creative), as well as reporting inconsistencies. That’s led to lower returns on ad spend, for some of the buyers’ clients, according to agency sources. Read more below. Other things to know about - We're myth-busting Amazon. Join us at Amazon Strategies in New York City from Jan. 28-29 to go deeper into how this juggernaut works, hear from a retailer that has successfully navigated the platform and learn what it took to get there.
- 80 percent of marketers say they're dissatisfied with their companies’ current processes for creative production and review, according to new research. Learn the biggest mistakes they say their companies have been making — and how to fix them. Sponsored by OpenText Hightail.
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