Coronavirus Fallout

'To big to ignore': Future estimates profits of nearly $110 million this year

As one publishing executive put it, specialist titles don’t see the same boom and bust as general news publishers.

Sponsored by OAREX

Vendors paid their debts in Q2 — but the future is uncertain

New research finds that ad tech vendors mostly paid their partners on time in Q2. But government loans, which are unlikely to recur, probably played a major role in closing gaps.

Publishing in the Platform Era

'Hard to say what flips the switch': Publishers are building voter hubs to spread information, grow engagement

As publishers call their readers to register to vote, they’re prioritizing content meant to inform and inspire the casting of ballots.

Sponsored by Facebook for Business

Mid-pandemic, seasonal e-commerce shopper demographics are skewing older

New research finds that 85 percent of shoppers — including 80 percent of boomers and Gen Xers — are shopping online during the pandemic. In a new guide, learn what this trend means for retailers and marketers during the holiday season.

Wonder Media Network CMO Shira Atkins on making (and selling) branded podcasts

Wonder Media Network CMO on the value of the non-celebrity podcast and how big branded-content partners are hyper focused on scale.

Sponsored by Moat by Oracle Data Cloud

Webinar: New techniques for measuring ad effectiveness

Explore cutting edge techniques for measuring ad effectiveness in this new webinar on September 30, 2020, at 2 p.m. EDT. Listen to expert panelists as they unpack how to accelerate measurement so that insights are actionable mid-campaign, instead of afterward — keeping marketers moving at the speed of competition.

Business of TV

WTF is creative separation?

As political ads start to flood the streaming market, controlling which ads run next to one another is becoming more of a focus.

DIGIDAY+ MEMBER EXCLUSIVE

'We have the capability': How the coronavirus crisis has accelerated advertising's shift to agility

Over the last six months, the movement to reshape advertising to actually be agile, nimble and flexible has no longer been an abstract idea but a necessary reality accelerated by the multiple crises.