Coming out of Cannes last month, the conversation has turned to the next evolution of ad formats. We know that consumer attention has shifted to OTT, smartphones and tablets. This rapid sea change means that the ad experiences now must change to meet higher consumer expectations. It's more important than simply delivering shorter video or...
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July 24, 2018
Brand Marketing Daily
The top trends and topics for marketers
It’s Time for Ad Formats to Evolve and Keep Pace With Changing Consumer Demands
How Hotel Brands Can Use Big Data to Connect With a Wider Range of Travelers
Sponsored Content by VizSense
Here’s the Secret to Unlocking Influencer Effectiveness
With Its First Brand Campaign, the Academy Behind the Grammys Looks to Bolster Music Makers
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