Good morning, Marketer, it’s a short week and a long weekend.

Congratulations, you’ve made it to Thanksgiving week (and even further if you’re Canadian). The home stretch is definitely in view. The year’s final round of holidays are coming in fast, prepare your merriment! One last push and you will have made it across the 2023 finish line.

Before that happens, we get a nice long weekend to prepare for it all. Take the time to take care of yourself. Forget all those acronyms — KPI, PPC, SaaS, API, CAC, GA4, DOG (one of those isn’t real, yet). Don’t think about AI, it will never carve a turkey as well as you do. Hoist one, fall asleep on the couch and come back as rested as possible.

Constantine von Hoffman,
Managing Editor

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B2C marketing

How to talk to consumers about climate change

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70% of consumers agree sustainability is more important to them than two years ago, but there are significant difference in that group.

Marketing management

Unifying the C-suite: A roadmap for CMO-CTO partnerships

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A practical framework for C-suite leaders looking to drive collaboration, build trust and leverage data within their organizations.

Search marketing

Google slips up and admits paying Apple 36% of Safari revenue

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Google's lead lawyer "visibly cringed" when the exact figure was accidentally revealed during the federal antitrust trial.

Marketing artificial intelligence (AI)

How advertisers can leverage AI and automation at scale

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Striking the balance between AI and human oversight, for brand safety, strategy and performance.

Email marketing

Write emails that convert

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Learn the 4 biggest copywriting and design dos and don’ts to consider before you hit send.

Marketing technology

The latest jobs in martech

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On the hunt for something new? Check out who's hiring in martech this week.

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Marketing management

How advertisers can take the lead in reducing carbon emissions

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5 steps advertisers can take to reduce their contribution to the heavy carbon cost of digital marketing.

MarTech webinar

What Marketers Really Want to Know About Generative AI

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Learn the initial steps to take towards implementing generative AI and see how prevalent generative AI is in marketing programs today.

Project and workflow management

How to improve efficiency by combining two kinds of collaboration

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Effective work management comes from the right mix of active and passive collaboration methods.

Free chatbot

Say hello to MarTechBot

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Experience the first generative AI chatbot for marketing professionals. Explore, experiment, and learn more about marketing technology.

Start chatting now

From Search Engine Land