Marketing technology

14,106 martech tools reveal 3 trends you should master

What you need to know about martech consolidation, atomization of specialist tools and the untapped potential of generative AI in martech stacks.

Marketing technology

Martech’s long tail: Countless tiny atoms

The martech space is certainly growing rather than consolidating, but the growth is in small solutions and solutions incorporating pre-existing AI models.

Marketing management

How to effectively delegate tasks and manage projects

Maximize team efficiency by explicitly requesting work, documenting asks, using project management tools for transparency and more.

Customer data platform (CDP)

4 ways new Data Cloud features help you personalize ads

These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.

MarTech webinar

Retail Trends Masterclass: Consumer Behavior is Changing, Is Your Marketing?

The retail landscape is in flux. Buyer journeys are evolving and spending habits are shifting. Learn how the savviest marketers are accounting for these changes.

The MarTech.org podcast

Understanding customer identity without third-party cookies

Angelina Eng from the IAB and Ken Zachmann, CEO, Diverge Digital Media, discuss issues around customer identity without third-party cookies

Marketing technology

The sticky problem of martech integration

Martech innovations have created hundreds of little islands of strategy, tactics and data.

Ecommerce

5 mistakes to avoid when adding new ecommerce channels

Expanding to new ecommerce channels is a critical growth strategy, but it comes with challenges. Missteps can quickly derail your progress and waste valuable time and resources.

Marketing technology

What to do when your martech tools aren’t delivering results

Reassess your strategy, identify implementation challenges and turn your martech investments into marketing triumphs.

On-demand training

Expert insights, cutting-edge technology

You’re just a few clicks away from unlocking the complete spring season of MarTech, featuring hours of on-demand sessions, keynotes, Q&A conversations, and more.

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