Dear John,

Have you ever heard an idea that is so common-sense, yet so intriguing, that it sort of stops you in your tracks while you think about it?

That’s what happened to me as I listened to last week’s The Ziglar Show Podcast, episode #479, with Christopher Lochhead.

Chris is one of the co-authors of Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets.

He shares the idea that winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time.

Chris contends that you can’t build a legendary company without building a legendary category, and that if you think that having the best product is all it takes to win, you’re going to lose.

In this podcast you’ll hear some great stories of people who have successfully implemented this thought-provoking business principle, including Dad’s own innovative Automobile University concept. (Chris also shares his own Zig story; I just never get tired of hearing those!)

You’re going to love this podcast, which you can listen to — free, as always — by visiting The Ziglar Show web page here or on-the-go via your iTunes or Stitcher apps.

You were Born to Win, so go ahead and Live to Win!

Tom

PS: Quote of the Day: “Remember there is plenty of room at the top, but not enough to sit down.” — Zig Ziglar

PPS: Ziglar Family has just launched an ALL NEW 7-Day Family Challenge, and I think you'll really love some of the friends of Ziglar who've joined the panel of experts! Want to hear some phenomenal family building advice from Andy Andrews, Chris Hogan, Howard Partridge, and more? Click here to register for the 7-Day Family Challenge today!