It’s not officially fall until Sept. 22, but as we move past Labor Day we begin to put summer behind us. What does that mean in the martech space? Well, for one thing, news is back. Oh sure, there were some acquisitions and product releases in July and August — and lawsuits too.
Last week, though, the big vendors started making noise again with Adobe’s latest Workfront offering and Salesforce’s first round of holiday predictions.
There’s more news coming from a third big vendor this week. Stay tuned.
Meanwhile, MarTech is offering 50 readers $20 Amazon gift cards. For a chance to win, all you have to do is fill out a short reader survey.
Kim Davis,
Editor-at-Large