Jul 31, 2023

Good morning, Marketer, and we’ve got emails covered.

We have two stories in today’s newsletter that really deserve to be read side by side. In fact, I’d say they’re essential reading for email marketers.

Our new contributor Natalie Jackson, host of the Humans of Email podcast, gives a detailed explanation of why it’s time to give up on open rates as KPI for your email marketing strategy. Meanwhile, Kath Pay, author of “Holistic Email Marketing,” takes a deep dive into seven alternative metrics.

This is why you need us in your inbox.

Kim Davis,
Editorial Director

Email marketing

It’s time to say goodbye to your email open rate

If your email strategy’s success is founded on clicks and opens, the data privacy landscape of the future could be an unpleasant awakening.

Digital advertising

Meta ad revenues up 12%, far ahead of Microsoft and Alphabet

Meta returns to double-digit growth for the first time since 2021, while Microsoft's increase is only 3% and Alphabet's is 2%

Marketing management

9 questions to ask marketing work management vendors during the demo

Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.

Content management webinars

Maximize your brand's impact with stellar content management

Learn how to use strategic content management to leave a lasting impression on your audience. From creation to coordination, discover how each step can contribute to your overall brand growth.

Marketing technology

The latest jobs in martech

On the hunt for something new? Check out who's hiring in martech this week.

Email marketing

7 key email metrics to track beyond opens and clicks

These lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation.

Analytics and conversion

Using connected tv to inform omni-channel advertising strategies

Connected-TV-and-OTT-advertising-What-it-is-and-how-to-get-the-most-out-of-it

Connected TV’s data-rich roots give marketers valuable insights that can help them across their ad mix.

Email marketing

What is email marketing and why we care: A marketer’s guide

Email marketing remains one of the most effective digital channels today. Here are some best practices to help your brand stay ahead of the email marketing game.

MarTech

Discover cutting-edge martech for free

With nearly 12,000 martech solutions on the market, not to mention the onslaught of new technologies like generative AI, it’s never been more critical to efficiently evaluate all of your options, choose the right tools for your needs, and get the most out of your tech investments. Attend MarTech, online September 26-27 for free, to stay on the cutting-edge.

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