“Everything starts with the human. The importance of this cannot be overstated. We’re not selling to robots. Yet. We are selling to each other and sometimes that gets lost in the fray.”
Len Devanna, VP strategy at Cortico-X, delivered this essential marketing insight yesterday at his keynote address for the second day of The MarTech Conference. He was specifically referring to customer experience, although it should be applied to every part of marketing.
If you are truly aware of who you are selling to, then you are committed to providing an optimized, seamless experience — just like you’d want for yourself. And if you’re not? Then it’s a series of disjointed experiences, placing the onus for navigating the journey on the customer. Which sounds better to you?
Our article does a good job of summarizing what Len said, but it’s just a summary. You can still get the full details from him and all the rest of our conference speakers. Go here and register and you’ll have access to all the presentations.
Constantine von Hoffman
Managing Editor
