Hi there, Lucinda Southern here, Adweek’s media editor. Over the next few months, we’ll be treated to so many takes on how the media and platforms handled Election Week and Donald Trump’s words. 

Twitter is out in front. The platform has been sharpening its tools to throttle the spread of misinformation from the outgoing president. Anyone keeping a running tally of how many of Trump’s tweets now have warning labels attached to them may have given up a few days ago. No drama, my colleague Scott Nover has the latest on how Twitter, a true winner, policed this election. 

Facebook, for its part, continues to publicize how it’s tackling misinformation. The platform removed a total of 1,196 Facebook accounts in October according to its monthly Coordinated Inauthentic Behavior Report. That’s twice as many as it removed in September.

Pinterest also lifted the lid on its crackdown, where over the last six months it received 919 content removal requests from government agencies in six countries, according to my colleague David Cohen’s reporting.

Elsewhere, the show isn’t over in Georgia, where the state’s two runoff races in January will determine who controls the Senate. Until then, let the political ad dollars flow. 

“You’ll see more spending in Georgia in one month than you might see in some countries of a comparable size for a whole year,” Brian Wieser, global president of business intelligence at GroupM, told my colleague Sara Jerde. Here is one more bright spot for the ad market that has faced multiple batterings this year. Read on to see how these “unfathomable amounts” will be spent.  

And with that, please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources.

Take care and have a great week, Lucinda. 

Two Senate seats are up for grabs, with control of Congress at stake.

In the sports realm there are many winners—athletes, teams, leagues, media, and of course, brand marketers. This year, however, has tested the mettle of all sports pros. 

Join Tim Ellis, EVP and Chief Marketing Officer of the NFL, Heidi Browning, Senior EVP and Chief Marketing Officer of the NHL, Kate Jhaveri, EVP and Chief Marketing Officer of the NBA, Shiz Suzuki, AVP, Sponsorships and Experiential Marketing at AT&T, Barbara McHugh, SVP of Marketing for MLB, Johanna Faries, Commissioner of Call of Duty Esports at Activision Blizzard, and many more for the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. They'll share how they successfully navigated a year of upsets and transformation, what's in store for the coming year and insights in four themes: The Fan Experience, The Brand Experience, Sports for Social Good and The Future of Sports. 

Register now and join the movement. 

The ad verification company already reduced headcount in May.

Election decision or not, holiday messaging must go on.

Mint Mobile's ‘Unliminted’ plan is hidden in a previous ad.