Nearly one year after Facebook rolled its Creator Studio globally, publishers describe it as a buggy, unpredictable product that many are reluctant to use too extensively.
July 12, 2019

TGIF! Welcome to Friday's edition of the Digiday Daily. From a primer on zero-party data to a story on how Cheddar uses viral catnip to build distribution, see what's in store on Digiday ahead of the weekend. Read more below.

Other things to know about
  • Today is the early deadline for the Digiday Worklife Awards. Enter now to showcase your company culture and join a list of past winners that includes theSkimm, BuzzFeed, Bloomberg and more. 
  • Digiday and Permutive surveyed more than 200 publishers in the US and UK to understand their biggest priorities, challenges and motivations for 2019. Download the full report today to get insights that will help you focus on the high impact areas of your audience and data strategy. Sponsored by Permutive.
Top Stories
Publishing on Facebook
Nearly one year after Facebook rolled its Creator Studio globally, publishers describe it as a buggy, unpredictable product that many are reluctant to use too extensively.
howdy!
Publishing in the Platform Era
Facebook has continued to be Cheddar’s largest platform for video views, but the media company has been focusing on LinkedIn and YouTube.
Sponsored by zoovu
Online consumers still crave the personal, human experiences they’re used to in stores to help them find the perfect product — so how can brands best provide that desired customer service?
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howdy!
Video Anywhere
Teens and twentysomethings attending VidCon are glued to YouTube and Netflix, are not into Facebook and think TikTok is a little cringey.
Sponsored by Xandr
Every year some of the biggest names in the ad industry take the stage at Cannes Lions — the international festival for creativity — to share insights, inspiration and learnings, and 2019 was no exception.
howdy!
Modern Retail
As Amazon continues to set shipping expectations, competing marketplaces and platforms are racing to ensure their sellers don’t fall behind. This week, Etsy became the latest marketplace to go all-in on free shipping, with an announcement that at the end of July, it will start ranking sellers who offer free shipping higher in search results
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Sponsored by pantheon
It’s normal for digital marketers to feel overwhelmed when dealing with the challenges that can come with a major launch, but when armed with the right tools and know-how to combat the most common obstacles, your team can set sail without a hitch.
howdy!
Publishing on Instagram
Instagram’s improvements to the product — previewing IGTV content in Instagram’s main feed and supporting horizontal videos — have kept publishers still interested in IGTV.
howdy!
DIGIDAY+ MEMBER EXCLUSIVE
The economics of the agency model keeps getting more complicated, and there are growing delusions from major agency execs when it comes to solving for these issues.
DTC Era
"I think organic is still super powerful, but the fulcrum there is authenticity."
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