Over the last month, the number of U.S. users watching live video on Facebook has surged 50% compared to February, according to the company. With people at various levels of lockdown, Facebook Live has gone from being a back-up way to being at events to being one of the only ways during the pandemic. Read more below. Other things to know about - Gain actionable insights into the product page wars, building a DTC brand on Amazon, utilizing Amazon's Marketing Services and much more during our Amazon Strategies Virtual Forum. Reserve your pass to access a series of presentations, interactive workshops and discussions from April 20 - 24.
- Publishers and brands, tell us: How are you planning to block, eliminate and avoid deceptive ads in 2020? And how do the pandemic and the 2020 election factor into your thinking? Sponsored by GeoEdge.
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| | | | | With people at various levels of lockdown, Facebook Live has gone from being a back-up way to being at events to being one of the only ways during the pandemic. | | |
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howdy! | Content & Commerce | | | | Several publishers, including BuzzFeed, Group Nine Media and Vice, recently announced pay cuts and benefit reductions to their staffs. Time CEO Edward Felsenthal, on the other hand, not only pledged to his staff of 275 that the company wouldn’t have any layoffs for 90 days — and the company would continue growing through new hires […] | | |
| Sponsored by Silverbullet | | | | A guide to how brands and content owners can continue to deliver personalized and relevant customer experiences post-cookies, including top tips for surviving — and thriving — in a cookieless world. | | |
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howdy! | Coronavirus Fallout | | | | Remote productions cost roughly half to one-third of the amount for a traditional shoot, according to producers. | | |
| Sponsored by Simulmedia | | | | Playbook: for brands that advertise on television, here are strategies for media that turns viewers into customers, all without overspending. | | |
howdy! | Coronavirus Fallout | | | | Using that tactic — fostering a sense of community with some version of “we’re in this together” and making explicit how big businesses are trying to help — is common in the new advertising. | | |
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| Sponsored by LiveRamp | | | | Up to 40 percent of browser inventory is already cookieless, giving publishers, marketers and their technology partners an opportunity to build a new and better digital ecosystem. | | |
howdy! | Coronavirus Fallout | | | | Anyone sitting back seeing how it plays out is part of the problem rather than the solution. I only want to work with people who are part of the solution. | | |
howdy! | Coronavirus Fallout | | | | Here’s the story of how the Hyundai Assurance came to be and how it was revived in recent weeks. | | |
| | | | | For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn brought about by the coronavirus pandemic is "infinitely more difficult," Antoniello said on the Digiday Podcast. |
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