Families have been under acute pressure to meet work and financial commitments while also homeschooling their kids, but next week parents across the U.K. will breathe a collective sigh of relief as schools begin to reopen after the nation’s third lockdown. Despite having some mental health and wellbeing support programs in place before the pandemic, agencies were left scrambling to find new ways to support exhausted parents with difficult family situations, through another bout of school closures in 2021. Read more below.

• Parents have been anxious about the effect of the pandemic on their kids' mental health and agencies have had to step up their support.
• For Digiday+ members, The Week created and grew a children's publication in the unprecedented pandemic year to keep young audiences engaged.
• Twitter is taking another stab at shoppable content, with a new card feature aimed to convince users to follow through with purchases.
• Bloomberg is testing a virtual events model where attendees could pay different amounts to attend with a slew of tracks.
• Brand marketers say email marketing has steadily been increasing as more and more consumers look to shop online.