'It was always a problematic child': What went wrong for Sizmek

Jessica Davies

Digital ad executives point to Rocket Fuel as the acquisition that has brought Sizmek to its knees.

'Do brands ever check on the welfare of influencers?': YouTube stars confront mental health issues

Tim Peterson

Over the past few years, the stresses of managing their businesses have led many top YouTube stars to take breaks to tend to their own well-being.

 

The marketer's guide to African-American millennials

Sponsored Content Viant

In 2019, it's not enough to market to millennials as a whole -- the savvy marketer knows to get specific and focus on subsets with pinpoint accuracy. With a deeper understanding of African-American millennials in particular as outlined in this report, your business can better understand how to reach this large and powerful audience. Sponsored by Viant.

'We've taken more control': Heineken's media chief on building capabilities across all its businesses

Seb Joseph

Heineken media chief Ron Amram outlines his priorities for 2019.

'It's a negotiation': Video publishers debate distribution on Amazon's upcoming Fire TV news app

Sahil Patel

Amazon’s free news app for Fire TV is expected to arrive in May, but could get delayed.

How Build.com increased their customer conversion rates

Sponsored Content Namogoo

Now more than ever, it's important for e-commerce businesses to understand and prioritize their customer's online journeys. When an experience is hijacked, it can result in negative repercussions -- something that home-improvement retailer Build.com learned firsthand. Sponsored by Namogoo.

Report: Why consumers are frustrated with mobile streaming

Sponsored Content Penthera

As OTT viewership has continued to grow, so have viewer frustrations with issues like lag and buffering. As more apps enter the competitive streaming video market, it's crucial that businesses offer a seamless streaming experience. Sponsored by Penthera.

 
 
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