Coronavirus has not canceled the upfronts, but it is changing the TV-and-video industry’s annual ad buying cycle. Read more below. Other things to know about | | |
|
| Top Stories |  |
|
| Video Anywhere | | | | Upfront presentations may be dropping off the industry’s calendar, but upfront negotiations are already underway, albeit with some changes and uncertainty. | | |
|
howdy! | The Programmatic Marketer | | | | Attention metrics have grown in popularity as advertisers have fled easily gamed hygienic metrics in favor of better proxies for media quality. | | |
| Sponsored by Confiant | | | | New research shows that two SSPs alone provided 50 percent of low-quality and in-banner video impressions, frustrating publishers, advertisers and users alike. | | |
| Advertisement |  | | |
howdy! | Beyond Ads | | | | Neither force majeure clauses nor event cancellation policies are likely to bail out publishers that might pause or cancel live events scheduled for this year. | | |
| Sponsored by Tubular | | | | In a new video, five top brand marketers discussed the challenges of expanding to emerging platforms like TikTok — and the difficulty of measuring them. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Our six-month benchmarking survey found that 53% of publishers said direct-sold advertising is a large or very large source of revenue for them. Programmatic ads are a large source of revenue for 35% of publishers, while video advertising is for 28%. | | |
| Advertisement |  | | |
| Sponsored by Integral Ad Science (IAS) | | | | Brands and agencies, tell us: Are you investing in connected TV? And how will your strategy change in the future? Take this quick survey and we'll share the results when the study is complete. | | |
howdy! | Content & Commerce | | | | Local sports media site DNVR is being paid to open up a bar location in its hometown of Denver, Colorado and expects to earn 5% to 10% of its revenue this year from the business. | | |
howdy! | Audio Anywhere | | | | CNN’s podcast “Coronavirus: Fact vs Fiction” hit 1 million downloads a week after it launched. | | |
| | | | | "Over the last three years we've really transformed the way BuzzFeed makes money," said its CEO and co-founder Jonah Peretti. The company has shifted away from native advertising and into affiliate commerce and even selling its own branded products. |
|
|
