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Dear trade visitors,
In 18 days, ITB Berlin 2024 kicks off!
This newsletter guides you through the highlights and opportunities that ITB Berlin has to offer.
Dive into the world's leading event of the travel industry, where you have the chance to discover industry trends, make valuable business contacts, and expand your knowledge.
Experience the innovations of our exhibitors and the most exciting news from the industry. Take the opportunity to network with decision-makers from around the world and be inspired by the best practices at the ITB Berlin Convention.
Additionally, we offer you an enhanced trade show experience with the new ITB Berlin Appwith numerous features for optimal preparation and fair planning.
Discover the CULTURE LOUNGE with nearly 50 European exhibitors presenting cultural highlights, and the LGBTQ+ Tourism Pavilion, which focuses on diversity and inclusion.
Not to forget, the introduction of CELITECH, the world's first digital-only mobile data platform, offering benefits to travelers and travel companies alike.
Prepare for an event full of opportunities for business development, discovery, networking, and learning.
Enjoy reading!
Best regards,
Your ITB Berlin Team
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 | DO YOU ALREADY HAVE YOUR TICKET? | 5 REASONS FOR YOUR VISIT TO ITB BERLIN | 1. TAKE THE LEAD! Visit The Worldâs leading Travel Trade Show® ITB Berlin. Everyone else is here!
2. MAKE BUSINESS! Meet the entire global travel community under one roof in Berlin and make business in all important industry segments.
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| 3. DISCOVER TRENDS! Take a look into the future with the latest innovations from the exhibitors and the most exciting news from the industry.
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4. NETWORK! Benefit from high-level participants at ITB Berlin: meet CEOs and decision-makers from around the world.
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| 5. GAIN CUTTING-EDGE KNOWLEDGE! Take away effective tools to remodel your business and learn about insights and best practices at the ITB Berlin Convention.
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| | ITB BERLIN APP | THE MOBILE TRADE SHOW EXPERIENCE STARTS NOW | Prepare yourself optimally for ITB Berlin 2024 - with the new ITB Berlin App for on the go! Download the app in advance and discover its many functions.
Quick access: get the ITB Berlin App from February 2024 in the App Store or Google Play Store.â¯
Ticket integration: log in with your ticket email and conveniently save your ticket in the app.
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| Seamless synchronisation between ITBxplore and the app: use the full bandwidth with ITBxplore profile synchronisation for optimal networking.
Easier trade show planning: Find exhibitors, interactive hall plans and favourites of exciting speakers and program highlights and get in direct contact with exhibitors and other participants.â¯Your favourites are listed under "MY ITB".
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| | CULTURE LOUNGE | 50 EUROPEAN EXHIBITORS IN THE CULTURE HALL | From 5 - 7 March, the CULTURE LOUNGE will once again present a concentrated load of cultural highlights and offers, bundled together in one hall. Almost 50 exhibitors, including museums from all over Europe as well as cultural destinations and service providers, will be presenting themselves to trade visitors, tour operators and journalists. This year, the cultural platform can be found in hall 8.2.
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| | LGBTQ+ TOURSIM PAVILION | TOURISM ON THE RISE |  | LGBTQ+ tourism is represented at ITB in hall 4.1 with its own pavilion. The opening with partners such as Comunitat Valenciana and Gay Games 2026 takes place on 5 March at 11:30.
Additionally, there's a LGBTQ+ Networking Reception by TOMONTOUR from 5-7 pm. Registration necessary
The LGBTQ+ Business Summit featuring discussions and presentations, including a study presentation by Accenture, occurs on 7 March.
The ITB LGBTQ+ Tourism Awards are awarded in the evening, accompanied by a Silent Auction for the IGLTA Foundation. Info & Tickets
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| | CELITECH | THE WORLDâS FIRST, DIGITAL-ONLY, AWARD-WINNING, CELLULAR DATA PLATFORM | Great for travelers. Transformative for travel companies.â¯
| CELITECH is a premium one-click connectivity platform that empowers global travel providers to offer eSIM as a new ancillary while creating additional revenues and mobile engagement while helping their travelers save up to 80% on data roaming worldwide.
CELITECH's high-converting secure eSIM solution is easily deployed on any web or mobile app for international travelers.
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| | ITB BERLIN CONVENTION 2024 | BACK TO NATURE | At the ITB Berlin Convention 2024, the travel industry will be looking at biodiversity, sustainability and inclusion.
The Responsible Tourism Track on the Orange Stage on 7 March promises exciting debates on the relationship between nature and tourism, which will focus intensively on the topic of biodiversity. Three events on the track will analyze the interaction between biodiversity and tourism development. At the panel "Leave No Footprints and Take only Memories: Tourism's Biodiversity Ambitions and Results", guests will discuss whether the industry is living up to its own ambitions in this area.
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| The environment and nature will also be the focus of the Youth, Adventure & Outdoor Track on 5 March on the Green Stage. The track will analyse trends in adventure, outdoor and winter sports tourism and discuss the influence of digitalization and artificial intelligence.
The participants of the Diversity & Inclusion Track will talk about the concerns of LGTBQ target groups and ask about new ways of inclusion on the Green Stage on the same day.
The German Federal Ministry for Economic Cooperation and Development (BMZ) is Track Partner of the Responsible Tourism Track.
The World Tourism Cities Federation (WTCF) is co-host of the ITB Berlin Convention.
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| | INSIGHTS INTO THE TOURISM INDUSTRY WITH ITB 360° | NEWS FROM THE TRAVEL INDUSTRY |  | Can't wait until March 2024? We regularly provide you with useful insights, relevant news and the latest podcast episodes on ITB 360°. That way, you'll always be up to date!
| NEW: ITB Berlin Videocast | Focus on digital transformation and AIâ¯
AI has become a standard travel industry topic and promises fundamental change. At the same time there is an ongoing intense debate about how companies can sensibly integrate and exploit AI. Demand is growing in particular for research findings, practical results and expert views. Watch here
| ITB Newsroom | Medical and health tourism features strongly at ITB Berlin 2024
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ITB Career Center: launchpad for a successful career
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|  | This is the first time the Croatian Chamber of Commerce is represented in the Medical Tourism segment, and the first time Slovenia is appearing as a supporting partner and exhibitor in the Medical & Health Pavilion in Hall 3.1... Read more here
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 | From 5 to 7 March at the ITB Career Center in Hall 4.1, job seekers can find out about the career of their dreams. Some 15 universities, technical colleges and career academies from Germany and around the world will have information... Read more here
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| | DO YOU HAVE ANY QUESTIONS? | WE HAVE THE ANSWERS! | We are happy to support you in making your ITB Berlin experience a great success!
If you have any questions, please feel free to contact our team at: itb@messe-berlin.de
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